The core idea was to allow the publishers to focus on what they do best and not worry about the hassle involved in building an online store. The system itself managed the user authentication, payment processing, administration and the distribution to any device that was browser enabled and/or had a native mobile app that could distribute the content. Publishers determined the payments models and had full control over the content they charged for and content they offered for free. That was significantly less than Apple's competing product that provided only 70% of the revenue to the publisher and kept the remaining 30%. On its launch date, revenue was split between the publisher and Google in a 90%/10% respectively. Similar to the Android Market, Google shared in the revenue generated by all sales through One Pass. Google One Pass became immediately available for publishers in Canada, France, Germany, Italy, Spain, the U.K. One Pass was officially announced on Februat Humboldt University in Berlin by Eric Schmidt. Google announced the closure of One Pass on April 20, 2012. The content was made available through both the Internet and Android mobile devices. Similar to the Android Market, where "apps" are sold to users via their Android mobile devices, One Pass offered the ability for publishers of any size, from large media companies to independent publishers, to sell their content through Google's service. Google One Pass was an online store developed by Google for publishers looking to sell subscriptions to their content.
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